A rare restricted access
for Sailor Jerry fans.

Only the inked.

Norman “Sailor Jerry” Collins was the father of the Old-School tattoo. And, ahem, a great cash cow for the liquor company that launched a spiced rum named after him. When the brand arrived in Spain, it was clear that tats were the key to connecting with its audience. And, literally, that’s what we did: a tattoo admission community, and lots of Old-School stuff.